Absolut Vodka

Global trendsetter takes creativity to the cloud

The Challenge

Founded in 1879, Swedish-based Absolut has long been internationally recognized for its unique approach to branding and creative advertising campaigns. But, after many years of success with print and billboard ads, Absolut recognized that its consumer base was becoming increasingly active in digital channels. Getting customers’ attention in today’s world is hard, and the need to be relevant 24/7/365 was evident. So, the time had come for Absolut to modernize its customer engagement strategies by paying more attention to their online channels.

Absolut wanted to be present whenever someone was searching for them. With this in mind, they were restricted by traditional infrastructure hosting, service level agreements and multiple servers that held back their productivity and time to market.


The Solution

Absolut saw an opportunity to take advantage of the Episerver Digital Experience Cloud, Episerver’s end-to-end platform for creating and managing content, commerce, and enterprise search functionality. By moving their sites to the cloud, Absolut is now better positioned to build entirely new websites, with new capabilities, in a fraction of the time.

With the Episerver Digital Experience Cloud, they’ve gone from 25 servers to zero - eliminating the time-consuming work and cost of configuring and managing servers. With the ability to quickly launch new and inspiring campaigns, Episerver has enabled their team to deepen connections with existing customers and expand their reach to new ones.

With traditional infrastructure hosting and service level agreements, it can take up to five days for changes to the website to take effect. But something might happen today that we want to talk about. How do we get that content out now? With Episerver, our time to market has been reduced by days.

- Fredrik Lagertrad, Manager, Digital Development at the Absolut Company.



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